SEO + Product Marketing for AB180 & Airbridge

Global Marketing Intern | B2B SaaS Marketing

*Unable to share full presentation due to confidentiality.

  1. Working as a Global Marketing Intern, I worked on a 3-month project to build global entry strategies for Airbridge’s SaaS product by collaborating with Account Executives and Engineers to understand the client/technical aspects of the product.

  2. To increase Airbridge’s organic traffic, I published 80+ pieces of marketing collateral related to AdTech + B2B Marketing on the website, which increased the brand’s organic search visibility by 20.2%.

Overview

  • Search Engine Optimization (SEO)

  • AdTech | MarTech | B2B SaaS marketing

  • Keyword Research, Trend Analysis, Competitor Analysis

  • Content Creation, Writing (blogs, glossary posts, social media posts)

Skills

Research: Basics of SEO + Benefits

SEO in B2B Marketing

Technical SEO Basics

SEO vs. Paid Ads

On-Page vs. Off-Page SEO

Research: Competitor Analysis

Organic Search Visibility of Top 5 Competitors

Organic Traffic Rate of Top 5 Competitors

Strategies

On-Page SEO Strategy: Automated Content Creation

Off-Page SEO Strategy: Backlinks, White Papers, Case Studies

  • Generated 4 organic growth strategies touching upon each facet of SEO

  • Practiced cross-functional collaboration & ability to explain marketing terms to a non-technical audience (engineers, AEs) and vice versa

  • Increased knowledge of MMP product, product growth and marketing process, pitching and presentation

Takeaways

Check out the rest here!

Feel free to check out my writing samples (blog, glossary articles)