Slutty Vegan Integrated Marketing Campaign
Project | Business Strategy & Ad Development
Campaign Strategy
Brand Design (Adobe Illustrator & Photoshop)
Brand Pitch
Skills
Integrated Marketing Campaign introducing a new business strategy for Slutty Vegan
Overview
Launching a new Slutty Vegan location in Los Angeles, CA to increase brand reach & product sales by organizing:
SWOT Analysis
Campaign Strategy
Target Audience
Media Strategy (AdTech)
Creative Brief
Creative Execution
Campaign Strategy
My Role
I mainly managed the campaign strategy and creative execution process, using Adobe Illustrator & Photoshop to design media collateral and product packaging.
Final Campaign Deck
Check out the final product here!