Slutty Vegan Integrated Marketing Campaign

Project | Business Strategy & Ad Development

  • Campaign Strategy

  • Brand Design (Adobe Illustrator & Photoshop)

  • Brand Pitch

Skills

Integrated Marketing Campaign introducing a new business strategy for Slutty Vegan

Overview

Launching a new Slutty Vegan location in Los Angeles, CA to increase brand reach & product sales by organizing:

  • SWOT Analysis

  • Campaign Strategy

  • Target Audience

  • Media Strategy (AdTech)

  • Creative Brief

  • Creative Execution

Campaign Strategy

My Role

I mainly managed the campaign strategy and creative execution process, using Adobe Illustrator & Photoshop to design media collateral and product packaging.

Final Campaign Deck

Check out the final product here!